PETER VIOLA is an award-winning writer, producer and director, with outstanding broadcast promotion and advertising experience.
He wrote/produced episodics and critic’s spots for hit series Project Blue Book (HISTORY). Viola-produced spots ran in the series finales of Breaking Bad and Mad Men. He created high-profile commercials for primetime AMC series Turn: Washington Spies, Hell on Wheels, Humans, The Making of the Mob: Chicago, Into The Badlands and The Walking Dead, among others.
Several ran off-air as national ad buys—as well as attracting considerable interest online. The total number of YouTube hits for Turn’s First American Spy exceeded 115,000 (https://www.youtube.com/watch?v=Bt5E7xgATfo); Hell on Wheels Changing Sides exceeded 238,000 (https://www.youtube.com/watch?v=volLEUFjLhA).
Spots created by Peter for Turn contributed to a rise in overall audience for the series through S2 and S3’s 10-episode seasons.
Additional work for AMC featured trailers and longer-form work that ran on social media, in movie theaters, out-of-home large screen venues, as well as writing and producing promos for movie and stunts (various Marathons; Fearfest). He facilitated the establishment of an in-house integrated audio finishing capability that currently services all AMC Networks.
Prior to AMC, Peter co-founded Slate, Inc., a production company specializing in work for media and entertainment accounts. Projects included on-air promotion, live action, animation, soundstage and documentary-style shooting, Peter led all facets of production.
A successful association with Showtime includes management and creation of dozens of commercial and promotional projects. Peter also wrote, produced and directed over 220 interstitial segments for VOOM Channels Gallery and Equator.
Other recent PV highlights:
•Working with a small team to write and produce Redefining Rivalries, a podcast series tied to the second season of the Showtime series Billions http://www.sho.com/billions/redefining-rivalries;
•On- and off-air promotional packages for HISTORY, EPIX, Smithsonian, Audible and the NAACP;
•Scripting episodics for VICE TV’s 2020 docu-series While The Rest of Us Die and the 2021 season 2 trailer for The Devil You Know;
•The creation/development of digital videos in support of AMC series Lodge 49, which included directing a round-table shoot with the cast and executive producers;
•Co-producing short film, Life on Pause;
•Co-creator/producer of Today’s Animated Editorial Cartoon.
917.691.3049 e-mail: peter@peterviola.tv or slatefilms@gmail.com